Ask yourself are you manipulated by the media? Do you get convinced when you watch an advert? Does the media have a subliminal meaning? Does it make u buy things? The media is evolving every day and probably will never stop! From weekly magazines to 24hour news updates on the internet. To a number of channels on the television to entertaining films and games. Every single country no matter where you are in the world will have something to do with the media or be in the media. Whether that is about it going to war or it rising economically.
People say the media controls the world. I personally believe that to be true it’s like when people say the media is the key to promotion for if u didn’t have the media for promotion you would never be able to advertise world wide. What is meant by the media controlling the world? Does it actually mean the media is GOD? No I didn’t think so, it basically means the media is the key to success. For example if the televisions never broadcasted the Oscars would you have seen it? If the gossip magazine never printed would you have your favourite Celebrity was pregnant? know if the newspapers weren’t running half the stories in their, you would probably never ever now about them and that is the truth because the media does run the world. People are influenced by the media but not everyone because if that was so the last scary film I watched was Halloween and after it finished it didn’t make me a crazy little mass murderer.
The media can be summed up in a word but that word is then four words.
LIAR - Language, Institution, Audience and Representation.
These four words give the meaning to the word Media.
Language is used far too often to represent the way somebody speaks or what part of the world they come from, but the media has its own meaning to language, it helps us interpret, receive and understand what the media says to us. For example President Bush going to war with Iraq we didn’t need him to say his going to war with Iraq he simply could’ve blew a missile up and we would’ve know this. Not because of his language but it is because of his actions. For language in media can be from a simple movement to a emotional breakdown from whispering to shouting.
Institution means established practice which in media today can me grouped into several topics such as lifestyle, gossip, politics, music, games, films and many more. These are topics that have become most important in our lives throughout the years they have changes altered but definitely never stayed the same. For example lets going in the topics of games compare the graphics of the Sega Mega Drive to the Xbox 360 see the difference that’s is what is meant by the media evolving.
Audience this is where we are targeted not just YOU but everybody. Remember we are all part of an audience whether it is for the latest game to a simple thing like earrings. All audiences are different but for the companies to get their things to sell they need to target a audience thought the media. For example if Beyonce released a new perfume she wouldn’t advertise it in a games magazine. That just wouldn’t make sense but she would advertise it in a women’s magazine such as cosmopolitan because the target audience would probably be woman who care about their looks.
Representation what do you think this means? how a person is represented in character, action, behaviour and looks? NO for the media its normally a stereotypical view of a group not an individual so for example if you saw a group of young black youths on the corner of the street and they had theirs hoods up and pants low. Your initial reaction would be to cross the street and think their going to start trouble not because u know their trouble makers but just because the media normally portrays the stereotypical view of black youths as troublemakers. This is why they say the media is manipulating because truth be told it is it manipulates and gets ideas into our heads the audience about certain things we may disagree with it or agree but the ideas still get into our head.
So if the media controls the world then who controls the media well truthfully not sure but I can come up with a name close enough to control the media: Rupert Murdoch owner and chairman of News corp. investor in satellite television, the film industry, the Internet, and other forms of media. One of the biggest media moguls in the world.